2007/8. Site Design and online-marketing campaign production for Toshiba's now cancelled HD-DVD format.
Ness and I worked out a few different looks for Toshiba's HiDef DVD war, in which they subsequently lose to Sony's BluRay. The looks toward the top were the final direction with the ribbon-like navigation structure. The site was based off of a Y-axis center line that opened into a deeper field, showing the multiple layers of the HD-DVD experience.
There are a few other concepts below that were not used, involving a 'Make your own Movie' generator.
